Dr. Juho Pesonen is a distinguished Professor of Tourism Business at the University of Eastern Finland's Business School, where he also serves as Deputy Head of the Department. His research primarily examines the transformative effects of information and communication technologies on the tourism industry, with a particular focus on destination marketing in digital channels.


Dr. Pesonen's extensive publication record includes significant contributions to understanding tourist motivations, rural tourism, and the integration of digital technologies in tourism marketing. Notably, his work on the relationship between push and pull motivations in rural tourism has been influential in the field.


In addition to his research, Dr. Pesonen holds leadership roles such as Vice-President of the International Federation for Information Technology in Travel & Tourism and serves as an Associate Editor for the Journal of Information Technology and Tourism.


Collaborating with Dr. Pesonen would provide invaluable expertise in digital tourism business, enhancing the quality and impact of your research. His extensive experience and leadership in tourism studies make him a valuable collaborator for advancing innovative research in the field.